Leading cricketer and Team India captain Virat Kohli continues to be the most-valued Indian celebrity for fourth consecutive year, according to the latest ranking released by Duff & Phelps, which specialises in brand valuation.
In the top 10 positions, Virat Kohli is the only one who does not belong to the film industry. Bollywood actor Akshay Kumar has secured the second rank followed by actor Ranveer Singh who is at the third spot.
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Despite the Covid-19 pandemic, Virat Kohli had a brand value of USD 237.7 million in 2020 for the fourth year in the row. Akshay Kumar who retained the second position with a brand value of USD 118.9 million, recorded a jump of 13.8 percent. While Ranveer Singh retained the third position for the second year in a row with a brand value of 102.9 million.
With a brand value of USD 51.1 million Shah Rukh Khan, jumped from sixth to the fourth spot of the list while Salman Khan slipped two points and claimed the eighth spot in the list with a brand value of USD 45 million. Legendary actor Amitabh Bachchan claimed the 9th rank in the list.
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“These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth," Aviral Jain, managing director of Duff & Phelps, said.
