The Bharatiya Janata Party (BJP) has launched an extensive outreach initiative, 'Mein Hoon Modi Ka Parivar,' aimed at fostering deeper connections with the citizens of India.
A recent video shared by BJP IT cell head, Amit Malviya, emphasizes the concept of family and why Prime Minister Modi considers all 140 crore citizens of India as his family. The video highlights instances where the Prime Minister has prioritized the welfare of the people, shown respect, celebrated cultural festivals like Rakhi and Diwali with them, and engaged in conversations through programs like Mann ki Baat.
Simultaneously, the official BJP handles have been sharing Prime Minister Modi's image alongside the hashtag 'Mein Hoon Modi Ka Parivar,' reinforcing the message that every individual in the nation is part of PM Modi's extended family. The caption accompanying the photo reads, "Affiliation with everyone, concern for everyone, that is why 140 crore countrymen are PM Modi's family."
BJP leaders and activists are actively promoting the campaign on their social media platforms to ensure its reach to every corner of the country.
The 'Mein Hoon Modi Ka Parivar' initiative, launched on March 4, is not only a means to connect with the people but also serves as a response to remarks made by RJD supremo Lalu Prasad against Prime Minister Modi.
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