At a time women are seeking an equal opportunity to step in as an entrepreneur, Ariane Gold can be a source of inspiration for many women aspirants. Coming from an ordinary background, her decision to step into entrepreneurship is a strong reflection of a person's inner confidence.
In the modern world, everybody, especially females, wants to chart his/her own course and creativity adds a little more to their preferences. Keeping this in mind, Araiane Gold in 2017 started with her own setup, popularly named as 'goldno.8'.
Goldno.8 is a direct-to-customer brand of customizable handbags which provides customers with tools to create the bags of their dreams. Wondering what makes it unique from other platforms selling customized products? Well, the answer to this is self explanatory for the keen observers. Goldno.8 represents all those women who wish to present their opinion to the society and the designs and the quality represents strong and expressive women who are assertive in voicing their views.
The Fashion Industry has an exceptional quality of absorbing everything which intends to deliver a strong message to the society. And women indeed are the backbone of this industry when it comes to empowering society.
Coming back to Araine Gold, she did her bachelors in western literature and civilisation and later pursued her father degree from Fashion Institute of Technology. Her career in the fashion industry when tracked can be seen as a humble start towards a bright future.
She started her career as an assistant sweater designer with Isaac Mizrahi and with the passage of time she developed her skills and worked with popular fashion brands such as Ralph Lauren, where she served as Sr. Design Director and later in 2017 she winded up her regular employment and started with her own capital goldno.8.
Juggling life as a busy Creative Director and mother of two gave Ariane the idea for goldno.8. Ariane's life was constantly pulling her in different directions, so she needed a purse that was light, useful, sturdy, and stylish. goldno.8 was created to provide all women on the run with a personalised bag that is as individual as the person carrying it.
With all the efforts and struggles unlike any other startups, an ordinary name goldno.8 started gaining popularity and with the passage of time her designs were sold and featured in globally recognised and high-profile fashion magazines including Vogue, Harpers, Bazzar, Elle, Ward Marie Claire.
The mission statement is self explanatory as it says “goldno.8 was created for you. Strong, smart and individual. We are no longer satisfied with buying a look straight off the pages of a fashion magazine. We no longer want to be told how to style ourselves. We want to create our own look. goldno.8 allows you to do just that. We give you the tools to create a bag that is as cool and individual as you are. Trick it out, clean it up — your bag will transform with your mood, outfit and tastes”.
We often read stories about rags to riches or about the tycoons who head key positions due to their strong family support. But Ariane Gold breaks the prototype and embodies the right definition of success.
Women globally have been under severe suppression. Dating back to the latter half of the 18th century, the Industrial revolution marked a period of development that transformed society. Women then were given employment in industry but with the passage of time, they were again confined to perform their household chores. Therefore, such an example inspires every young and old woman to wish to step into a world made of their own preferences.