Hyundai Motor India has reported a significant increase in the sales of its Bluelink connected cars, surpassing five lakh connected vehicles in four years. The adoption of connected cars has risen from 5% in 2019 to 30% in 2023. Bluelink, an AI-based connected car platform launched in 2019, features an inbuilt SIM card and a 24x7 call centre, providing critical information between the car and the owner. The platform offers over 60 connected functions, including proactive alerts, SOS/emergency assistance, trip history, remote vehicle status, and more. The success of Bluelink reflects the growing preference for vehicles with advanced connectivity features among Hyundai customers.
Key Points:
1. Hyundai Motor India reported a significant surge in sales of its Bluelink connected cars, with over 500,000 connected vehicles sold in just four years.
2. The affinity for connected cars has risen from 5% in 2019 to 30% in 2023, showcasing a notable increase in customer preference for vehicles equipped with advanced connectivity features.
3. Unsoo Kim, MD & CEO of Hyundai Motor India, emphasized the trust customers have shown in the Bluelink technology, which offers seamless connectivity for all journeys.
4. Bluelink, launched in India in 2019, is an AI-based connected car platform featuring an inbuilt SIM card and a 24x7 call center, enhancing safety, security, and convenience.
5. The platform boasts over 60 connected functions, including proactive alerts, SOS/emergency assistance, auto-crash notification, trip history, remote vehicle status, VR, value-added services, and more. Hyundai recently launched the ‘Samarth’ initiative to raise awareness and enable people with disabilities in India, aligning with its global vision of ‘Progress for Humanity.’
(With Agency Inputs)
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