OTT
Clearly defined OTT law will help both streaming platforms and audience
India has been in the centre of this debate. The regulation of this space will shift the sands of the media and entertainment landscape. With Covid restrictions, theatrical releases were limited and this led to traditional production houses turning to OTT platforms. The convenience an OTT platform provides to its audience has led to an exponential increase in the time spent by individuals viewing streaming content online.
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