OTT

A source informed: "Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak. This could be the moment that reshapes the OTT space forever. YRF has huge plans and they will roll out their strategy soon. Wait for some of the biggest announcements ever seen in the digital content space."

A lot was said about the medium of OTT in its nascent stage. Majority of the people in the content industry were not confident about the scale of OTT and whether screening films on digital platforms would prove to be a profitable method. But, the past few years have seen a meteoric rise of the medium akin to the rise of television in the '90s.

"Happy & surprised to see how popular 'Fauda' is in India. Hopefully, we will be able to bring one of the main actors of the show here. We are still working on it," he said on the first media briefing between Israel and India to discuss bilateral relations. The web series was released online in 2015 and had gained popularity worldwide with a massive viewership. The name 'Fauda' means chaos in Arabic.