LinkedIn unveiled a groundbreaking advertising format dubbed 'Live Event Ads' on Thursday, aimed at empowering companies to boost event registrations, enhance brand visibility, and derive tangible outcomes from their event investments.
With a remarkable 34 percent year-over-year surge in professionals engaging with events on the platform, LinkedIn recognizes the growing significance of virtual gatherings in today's business landscape.
To facilitate companies in reaching their target audience effectively, LinkedIn is piloting Live Event Ads, enabling them to promote their live events seamlessly before, during, and after their occurrence.
Matt Tindale, Head of Enterprise Solutions for APAC, emphasized the significance of this development, stating, "With the advent of Live Event Ads, brands can seamlessly share their live events with the right audience, foster a vibrant online community, and elevate their brand presence among decision-makers."
He further elaborated, "This advertising format provides brands with a platform to engage in authentic, two-way conversations with their audience, thereby reinforcing trust and reputation."
In tandem with Live Event Ads, LinkedIn is rolling out a suite of new advertising options and performance measurement tools tailored to help brands thrive in a fiercely competitive landscape.
These offerings encompass LinkedIn CTV, Sponsored Articles, and Dynamic UTMs, aiming to empower brands to maximize their impact and reach amidst evolving market dynamics.
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