The emergence of Generative AI (GenAI) is poised to revolutionize the marketing landscape in the Asia-Pacific region, excluding Japan, according to a recent report. By 2027, GenAI is anticipated to take on approximately 30% of the routine tasks traditionally handled by marketing professionals.
Tasks such as SEO refinement, content and website optimization, customer data analysis, segmentation, lead scoring, and hyper-personalization are among those expected to be assumed by GenAI, as outlined in an IDC report.
The report indicates that around 37.8% of Chief Marketing Officers (CMOs) have already initiated the integration of GenAI technologies into their marketing strategies. Furthermore, over half of the CMOs (51%) have identified enhancing lead generation through elevated content marketing quality as their primary business objective in the forthcoming year.
AI's increasing role in automating various marketing functions will prompt a transformation in the marketer's role. This shift will emphasize the need for expanded skill sets, particularly in areas such as storytelling and data analytics, as well as encourage greater collaboration among diverse teams such as IT, sales, and operations.
Lavanya Jindal, Research Analyst specializing in CX, Martech, and Value Streams at IDC, highlighted the pivotal role of Generative AI in automating tasks like SEO and content optimization. Jindal emphasized that this automation will enable marketers to focus more on strategic aspects.
The report further predicts that by 2026, over 50% of consumers will leverage AI via mobile devices for product and service discovery, evaluation, and purchases, aiming to streamline content consumption and decision-making processes. This indicates a rapid evolution toward AI-driven consumer behavior and decision-making processes, shaping the future of marketing and consumer engagement.
(With Agency Inputs)
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