We have noticed a change in the behaviour and viewpoint of the users this year, which came about not long after the fitness industry began to recover following the COVID-19 pandemic. More people than ever understand the importance of health and fitness in maintaining our total well-being on a daily basis. Today's fitness industry is well-represented by this favourable shift in consumer behaviour.
DATA insights below, determined by the users of Cult.fit spread across 50 cities in India show:
India
. India got 124 per cent fitter in 2022, burning a total of 2486219657k calories
. 26-28 years was the most active fitness age group
. Dance was India's favourite group workout format, followed by HRX, Strength and Conditioning, Yoga, and Boxing.
. 7 pm to 8 pm was India's most preferred time slot for working out
. November was the fittest month of the year in 2022
. Tuesday was the most preferred day to work out, with Sunday being the least preferred
City Wise
. Bengaluru has the highest active fitness followers, followed by Hyderabad, Gurugram and Mumbai
. Bengaluru, Hyderabad, and Gurugram have the same workout format preference where they prefer to have access to the physical gyms, followed by having dance and HRX workout formats in their membership.
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. Mumbai's most loved workout format is Dance
Gender and Age
. Out of the total active members today, 36 per cent are female
. Approximately 77 per cent of users are less than 35 years old
. Women prefer morning time slots for their exercise and workouts, while male users prefer working out throughout the day with no slot preference
Popular Fitness formats
. Dance Fitness is a popular fitness format, among both males and females
. HRX workouts are popular among most men, while YOGA is among women.
. The Dance and Strength fitness format is popular among users who are less than 30 years old
. Yoga is more popular among users above 30 years old
. Women took 11 per cent more Yoga classes than men.
Other
. Among music played in classes, the song Little Lotto topped the music charts, followed by Gulabi Ankhein
. One user spent 46468 minutes on the Cult.fit app in 2022.
. The longest fitness streak of a user in the year was 355 days.
. India said #WeAreCult 745561 times
