Reliance Industries, revered as India's largest corporate entity across revenues, profits, market value, and social impact, has secured the top spot in the 2023 Wizikey News Score rankings, affirming its status as the most prominently featured corporate in the media landscape.
The Wizikey News Score, a metric determined by factors such as news volume, headline presence, publication reach, and readership, positioned Reliance at the pinnacle for the fourth consecutive year. Notably, Reliance has consistently elevated its News Score year after year, showcasing an upward trajectory.
This pioneering metric, driven by Artificial Intelligence, Big Data, Machine Learning, and media intelligence, signifies a standardized gauge for assessing brand and individual news visibility. Ranging from 0 to 100, the News Score draws from monitoring over 400,000 publications, delineating a brand's media presence in impactful publications and serving as a benchmark for PR efficiency.
Reliance's News Score for 2023 stands at an impressive 96.46, reflecting a substantial surge from 92.56 in 2022 and a marked improvement from 84.9 in 2021.
Wizikey's research highlights Reliance's exceptional PR efficiency, with scores of 216.8k in Volume, 31.5k in Headlines, 14.3k in Publication, and 74bn in Readership criteria. These figures exhibit a significant 58% to 167% lead over the second-placed SBI across diverse parameters.
Following Reliance Industries in the top rankings are State Bank of India, HDFC Bank, ICICI Bank, and Bharti Airtel in the top five.
The significance of a dynamic and astute Corporate Communications team in amplifying a company's media visibility is underscored in this context. Reliance's continued dominance in the Wizikey rankings serves as a testament to the proficiency of its in-house communications team, which has garnered multiple accolades in the past. This sustained leadership reinforces Reliance's formidable presence and strategic communication prowess in the media landscape.
(With Agency Inputs)
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