The Madhya Pradesh government has asked those connected with hotels, restaurants and shops to display their names and mobile numbers prominently outside the establishments. The move comes days after Chief Minister Yogi Adityanath did the same in Uttar Pradesh on the Kanwar Yatra route.
First, these new guidelines will be applied in the sacred city of Ujjain. The name and contact number of the owner outside shops, hotels, and eateries will be compulsive, according to Ujjain Mayor Mukesh Tatwal. The non-compliance will attract a fine of Rs 2,000 for the first violation and Rs 5,000 for the subsequent violations.
He said it was in conformity with the Madhya Pradesh Shop Establishment Act (Gumasta License) and would make customers safer and more satisfied. “Ujjain is a religious and holy city and the people have a right to know about the shopkeeper whose services they are availing. If a customer is dissatisfied or cheated, knowing the shopkeeper’s details allows them to seek redress,” Tatwal added.
Other local bodies of urban administrations in Madhya Pradesh are either considering or contemplating similar action; some have even demanded that this be implemented at the state level. BJP leaders have asked Chief Minister Mohan Yadav to make this arrangement compulsory throughout the state. MLA Ramesh Mendola, also belonging to Indore-2 constituency, has made a demand in this regard.
“The name of any person is his identity. A person is proud of his name. Asking for the name is the customer’s right and the shopkeeper should be proud to tell his name and not be ashamed,” Mendola wrote in his letter.
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