Ayodhya Poised to Become a Model for India's Tourism Boost, Indicates Report

A substantial $10 billion makeover, encompassing the development of a new airport, revamped railway station, township, and enhanced road connectivity, is expected to generate a multiplier effect, fostering the growth of new hotels and various economic activities.

The grand inauguration of the Ram temple in Ayodhya on January 22 marks a significant religious milestone and, according to a report by foreign brokerage firm Jefferies, carries substantial economic implications. The report suggests that this event transforms Ayodhya into a major tourist destination, with a potential to attract over 50 million tourists annually.

A substantial $10 billion makeover, encompassing the development of a new airport, revamped railway station, township, and enhanced road connectivity, is expected to generate a multiplier effect, fostering the growth of new hotels and various economic activities. This transformation sets a precedent for infrastructure-driven growth in the tourism sector.

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Ayodhya, with its $10 billion makeover, is positioned to evolve from a tranquil town into a global religious and spiritual tourist hotspot. The construction of the new Ram temple itself incurs a cost of $225 million.

Anticipating a surge in tourism and an increase in economic and religious migration to Ayodhya, the report identifies multiple sectors poised to benefit, including hotels, airlines, hospitality, FMCG, travel ancillaries, and cement.

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To facilitate Ayodhya's tourism, substantial infrastructure upgrades have been initiated. Phase 1 of a new airport in Ayodhya, costing $175 million, has become operational, capable of handling 1 million passengers. Plans for additional domestic capacity and an international terminal by 2025, with a capacity for 6 million passengers, are underway. The railway station's capacity has doubled to accommodate 60,000 passengers per day. Furthermore, a 1,200-acre greenfield township is in the planning stages, accompanied by reinforced road connectivity.

Highlighting the immense potential of tourism in India, the report indicates that tourism contributed $194 billion to the GDP in FY19 (pre-COVID). Projections estimate an 8 percent Compound Annual Growth Rate (CAGR), reaching $443 billion by FY33. The current tourism to GDP ratio in India stands at 6.8 percent.

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Religious tourism, a prominent segment in India, attracts millions of tourists annually to various religious centers despite existing infrastructural challenges. The establishment of Ayodhya as a new religious tourist hub, backed by improved connectivity and infrastructure, is anticipated to have a substantial and positive economic impact, according to the report.

(With Agency Inputs)

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