Disney Star delivers highest-ever ratings for IPL 2023 playoffs
IANS -
"The IPL 2023 playoffs have shattered all records, achieving an astounding 44% (Figures are for M15+ including OOH) increase in ratings compared to the previous year, surpassing the previous highest-rated playoffs recorded in IPL 2020. This extraordinary accomplishment demonstrates the unwavering support and enthusiasm of cricket.
IPL 2023: Disney Star elated with the response, says 30.7 cr viewers tuned in for first 10 matches
IANS -
Citing the BARC data, the broadcaster stated that it has garnered 23% more viewers with a cumulative reach of 30.7 crore viewers for the first 10 matches in comparison to previous IPL editions (excluding editions played during lockdown) and is optimistic that fans will be glued to their TV screens for the remainder of the season.
T20 World Cup: Disney+ Hotstar launches Follow On, a special feed for freemium users of the app
IANS -
The company will make Follow On available for all users -- subscribers as well as freemium users. Freemium users on the app will be switched to Follow On after the free live cricket timer (free sampling of live cricket offered to freemium users) expires, to be able to follow the game seamlessly.
Disney Star sublicenses ICC TV rights to ZEE, Hotstar remains the digital rights holder
IANS -
"The association with Disney Star reflects our sharp, strategic vision for the sports business in India. As a one-stop television destination for ICC men's cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers," said Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd.
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