Coldplay's Final India Concert Live Stream Hits 83 Lakh Views, Says Disney+ Hotstar

Viewership came from all parts of the country, and the top contributors were Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal at 85 per cent of the viewership, it added.

Disney+ Hotstar said the live streaming of Coldplay's Music of the Spheres concert in Ahmedabad attracted 83 lakh views and had garnered an impressive 16.5 crore minutes of watch time.

Viewership came from all parts of the country, and the top contributors were Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal at 85 per cent of the viewership, it added.

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This response further strengthens the platform's commitment of democratizing premium entertainment for audiences nationwide at an unparalleled scale," it added.

Kiran Mani, CEO-Digital at JioStar, said, "At Disney+ Hotstar, curating live-streaming experiences goes beyond business. It is driven by our vision to empower audiences across the nation with unmatched entertainment at an unprecedented scale."

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 The response to Coldplay's Music of the Spheres live stream is overwhelming and a testament to our commitment towards democratizing access to premium experiences.

Therefore, one could say it breaks barriers and redefines how India engages with global entertainment. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment".

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Disney+ Hotstar had launched an umbrella marketing campaign which targeted Coldplay fans and first-time users to experience the live performance.

"While on-platform interactivity, including Coldplay lyrics integration, allowed fans and beyond to actively engage with the performance in real-time; influencers joined the bandwagon as they rallied their strong following, and hosted watch parties," it added.

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It made strategic campaign integrations and impact-intensive placements across BookMyShow, Swiggy, Spotify, YouTube, and more.

Brands went onto partner with Disney+ Hotstar, coming on board with Jameson Ginger Ale as Co-Powered By, Cisco as the Livestream Event Partner, and Courtyard by Marriott as the Livestream Associate Sponsor.

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Sanjog Gupta, CEO-Sports at JioStar, said, "At Disney+ Hotstar, we specialize in delivering immersive coverage of large-scale live events. We're constantly striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections.

Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.

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Read also| Selena Gomez Removes Video of Herself Crying Over Illegal Immigrant Deportations

Read also| Watch| Coldplay's Final India Concert: Chris Martin Marks Republic Day with 'Vande Mataram' Performance

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