Food delivery aggregator Zomato, which had introduced a platform fee on orders from last August, said it has collected Rs 83 crores from the new charge till March, according to the annual report of the company.
Platform fee has been one of the key drivers for Zomato's Adjusted Revenue, which was up 27 per cent year-on-year at 7,792 crore for FY24.
There is a significant trend rise in adjusted revenue as a percentage of gross order value, because of the increased restaurant commission rates, strong ad revenue, and, from the second quarter of FY24, the platform fee.
These more than offset lower customer delivery charges per order, which reflected the free delivery benefit for Gold orders.
It has also said that Delhi NCR dominated late-night orders in the past fiscal year, while Bengaluru dominated on the breakfast front.
Zomato had fixed the platform fee at ₹2 per order last August, which increased to ₹6 in major markets.
Its main competitor Swiggy charges a similar platform fee on its orders.
As such, implementation and a consequent rise in the platform fee are considered the strategies to increase profitability among the food delivery aggregators.
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