More than 900 apps worldwide are hoping to take advantage of Tiktok's popularity and more than two-third of such apps have launched after January 2020.
Tiktok ending Q1 2020 as the most installed app ever in a single quarter, saw a whirlwind rise in its adoption. The number of apps launching into Tiktok's orbit boomed with its ever growing popularity.
In 2020 alone approximately 400 apps on App Store and Google Play hoping to capitalize on TikTok's popularity debuted while in 2019 the number of apps launched revolving around Tiktok were nearly 200 as per a report by Sensor Tower.
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The velocity of apps launching around it has slowed in 2021, reaching a level comparable to 2019 in the first 10 months of this year but TikTok itself has remained at the top of the charts.
To date, TikTok, including Douyin on iOS in China, has reached approximately 3.3 billion installs globally. The more than 900 apps revolving around it have collectively reached nearly 40 per cent of this across worldwide app stores.
Nearly half of the apps mentioning TikTok are centred on enabling consumers to download videos to their devices, representing about 49 percent of all launches studied.
While new apps are still launching on the coattails of TikTok, the number of those that offer adjacent functionality has slowed so far in 2021.
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There are also niche sub-categories of apps sprouting up around TikTok that leverage it in various ways. These include aggregator apps, which compile videos from the platform on an ongoing basis, as well as simulators like Hype Me, which enables users to replicate the experience of running a popular TikTok channel, and Addison Rae Fake Call, through which users can have a simulated call with influencer Addison Rae.
