Microsoft-owned LinkedIn on Tuesday launched a new Instagram channel to help young Indians navigate the ever-changing world of work after more than two years of the pandemic.
The campaign invites young professionals to co-create content with LinkedIn on professional themes they care about the most.
The professional networking platform said that participants are encouraged to post their ideas using Instagram-first content formats such as reels and stories to spark creative conversations around topics that shape their world of work, including flexi-working, work-life balance, purpose-driven values, and social impact responsibilities.
LinkedIn is the world's largest professional network with over 850 million members worldwide, and over 92 million members in India.
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This launch is part of the company's efforts to further engage with young professionals and support them as they progress in their careers.
The campaign titled #LinkedInByYou has been created by Dentsu Webchutney, which will run on @linkedin_in.
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The campaign will be open for entries until October 10 and Instagram members with an open profile can nominate themselves through stories and reels hashtagged with #LinkedInByYou, and the @linkedIn_In handle tagged.
"The most creative and gripping pitches will give respective young professionals the exciting opportunity to be the face of @linkedin_in for one day, via co-created content and showcase how they view their ideal world of work," said the company.
