Elon Musk, the visionary behind Tesla and SpaceX, recently commented on the advertising metrics disparity between his platform, X, and Mark Zuckerberg's Meta, formerly known as Facebook. Musk claimed that Meta does not share accurate advertisement metrics, while X offers superior returns for advertisers.
Responding to a follower's observation that X outperforms Meta and Meta misrepresents its ad metrics, Musk simply affirmed, "True."
Musk further emphasized the significant improvement in advertising relevance on his platform, X, asserting its superiority over Meta.
Echoing the sentiment, another user highlighted the concerning trend of rising ad costs and declining Return On Advertisement Spend (ROAS) on Meta, suggesting that the situation is worsening over time. They criticized Meta for diminishing advertiser control over ad relevance and reach, driving many advertisers to switch to X.
In a straightforward recommendation, Musk encouraged advertisers to consider X for their advertising needs.
Earlier this year, X introduced the 'Creator Targeting' program, enabling advertisers to place their ads alongside specific content creators while avoiding controversial or offensive content. This move aimed to provide advertisers with greater control over their ad placements.
It's worth mentioning that in November of the previous year, X CEO Linda Yaccarino acknowledged that some advertisers withdrew from the platform due to public outcry over Musk's endorsement of anti-Semitic content.
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