The International Cricket Council (ICC) has unveiled a dynamic makeover of the brand identity for the ICC T20 World Cup. The new design aims to capture the quick movement and excitement of T20 cricket, reflecting the emotion present in every ball bowled in this format.
The graphic identity features textures and patterns inspired by the host nation of each T20 World Cup edition. For example, one pattern references palm trees for the West Indies and incorporates "stripes" for the United States, the hosts of the ICC Men's T20 World Cup in 2024. The logo represents the key elements of Twenty20 cricket – a creative synthesis of bat, ball, and energy. The T20 logo dynamically transforms into a swinging bat enclosed within a dynamic ball.
Claire Furlong, ICC General Manager – Marketing and Communications, expressed the hope that the new visual identity reflects the vision and energy of the ICC Men’s and Women’s T20 World Cups. The distinctive patterns in the brand aim to provide hosts with a unique element in the event's look and feel.
The ICC Men’s T20 World Cup 2024 is scheduled to take place in the West Indies and the USA from June 4 to June 30, 2024. Cricket fans can register their interest to receive information and ticket news for the event.
(With Agency Inputs)
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