In the midst of the fervent Lok Sabha elections sweeping the nation, the Bharatiya Janata Party (BJP) unveiled a fresh approach on Wednesday aimed at fortifying its foothold on social media and captivating a significant portion of internet users with the Modi government’s developmental narrative.
Significantly, the BJP has consciously pivoted its electoral strategy towards a development-centric agenda, with Prime Minister Narendra Modi consistently emphasizing on public platforms that the preceding decade served merely as a ‘trailer’, and that genuine progress is slated to commence now.
The 'Viksit Bharat 2047' objective outlined by PM Modi epitomizes this vision, as his administration has outlined a goal to transform the nation into a developed entity by 2047.
Following the conclusion of three phases of elections, the BJP has launched an innovative social media campaign titled 'The Appetiser vs The Main Course', aiming to invigorate its outreach efforts.
Through this initiative, the party aims to disseminate information via its social media channels, framing the period from 2014 to 2024 as the 'Appetiser', while projecting the forthcoming years as the 'Main Course', symbolizing a heightened phase of growth under 'Modi 3.0'.
For instance, the 'Appetiser' section highlights achievements such as over 2.8 crore individuals benefiting from free electricity, while the 'Main Course' promises the extension of these benefits to lakhs more under the PM Surya Ghar Yojana.
One poster boasts of over 1 crore women becoming ‘Lakhpati Didis’ under the Modi government, with aspirations to escalate this figure to 3 crore in the coming years.
Other flagship schemes set to witness intensified implementation and expansion in the foreseeable future include Ayushman Bharat, Mudra Yojana, Jan Aushadi Kendra, PM Garib Kalyan Ann Yojana, among others.
In essence, 'The Appetiser vs The Main Course' campaign sheds light on the nation’s accomplishments over the past decade, while accentuating areas poised for substantial growth in the forthcoming year
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