LIFESTYLE
Exploring ins and outs of consumer behaviour
Smytten, a tech-enabled D2C product discovery and trial platform conducted a large-scale consumer survey to provide key insights into consumer behaviour and decision-making. The survey collected data from 15,000 Indian customers across various demographics, via Smytten Pulse, the country's first AI and machine learning-backed.
A toast to your loved one!
Established in 1864, Smirnoff is created using a unique process involving triple distillation from a blend of different grains and ten times filtration through seven columns of environmentally sustainable charcoal. The award-winning vodka has a robust flavour with a dry finish for ultimate smoothness and clarity which makes it a perfect base for any cocktail from everyday drinks to a celebratory toast. From the Russian serf to the toast of Hollywood, creative and progressive Smirnoff holds countless years of heritage and unmatched quality sold in over 130 countries.
Surge in consultations for Oncology and Mental Health amongst Indian women
Oncology and mental health experienced YoY increases of 96 per cent and 66 per cent, respectively, making them the two fastest-growing fields. Notably, younger women tended to seek out the majority of mental health consultations, especially for psychotherapy, psychiatry, and psychology.
Supreme plant-based proteins for the Indian plate
While you would believe that a plant-based diet severely restricts all the high-protein sources, there are still many types of protein that vegans can eat. Several Indian staples use a variety of protein sources. All the elements you require, including protein, may be obtained from a well-planned plant-based diet. A diet with a higher protein content.
Light and healthy summer dishes to order from
The Ghost Chef, a recently established cloud kitchen company, operates three brands under its name: Namak, Alas, and IL Sale, which translate to salt in Hindi, Greek, and Italian, respectively. For those looking for a traditional Lebanese and Greek menu with influences of Turkey, can try out their Cold Mezze and Hummus dips from 'Alas'.
Tribute to the struggles of the feminine
Brought to India by the Netherlands Embassy in collaboration with World Press Photo Foundation, this travelling exhibition shows photographs sharing the real-time challenges of women and celebrates their unflinching zeal in breaking the barriers and overcoming hurdles.
More outdoor play may cut negative effects of screen time in kids
If you have young children, you're likely worried about how much time they spend staring at a screen, be it a tablet, phone, computer, or television. New study by researchers at Osaka University indicates that more screen time at age 2 is associated with poorer communication and daily living skills at age 4 -- but when kids also play.
What lies ahead for organic farming?
With the world population projected to reach 9.7 billion by 2050, it is becoming increasingly clear that traditional farming practices are not sustainable in the long term. And this led to the re-evaluation of agriculture practices. The increasing awareness of chemically infused food resulting in toxic health triggered the interest in organic farming.
Bhumi Pednekar calls to act for climate change
The company has launched six iterations of a multi-media consumer campaign, each of which highlights its effort and includes a "call to action" from Pednekar using the hashtag #YourTurnToAct. The ad was introduced by Bhumi Pednekar and Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, at PVR Plaza in New Delhi.
Benefits of a hot shower?
Similar to working out, a hot shower increases blood flow to the cells and tissues by widening the blood vessels. , helping blood to circulate from the core to the hands and feet. As a result, the body radiates heat and becomes calm and relaxed. Your blood pressure lowers due to wider veins, and you feel better.
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