During Thanksgiving in the US, online sales surged to a remarkable $5.6 billion, showcasing a substantial 5.5% increase compared to the previous year. According to Adobe Analytics, a significant portion of this spending, nearly $3.3 billion, occurred through mobile devices, marking a substantial 14% increase and setting an all-time record.
Black Friday was anticipated to witness a robust online spending spree, projected to reach $9.6 billion, indicating a 5.7% surge compared to the previous year, as reported by TechCrunch.
Vivek Pandya, lead analyst at Adobe Digital Insights, highlighted the strong start to Cyber Week, emphasizing Thanksgiving's pivotal role in driving a record-breaking $5.6 billion in online spending. Pandya noted that consumers capitalized on substantial discounts, continuing their shopping endeavors virtually. He underscored the escalating importance of mobile shopping, with an all-time high in mobile transactions, signifying the growing significance of smartphones in e-commerce.
Adobe predicts a substantial online spend of $37.2 billion over the full five-day period starting from Thanksgiving, encompassing Black Friday, indicating a 5.4% year-on-year increase and constituting 16.8% of all holiday expenditures.
Salesforce reported global online sales reaching $31.7 billion, with the US contributing $7.5 billion, both marking a 1% increase. Notably, mobile transactions accounted for 79% of global online traffic and 82% in the US.
Rob Garf, VP and GM of Retail at Salesforce, highlighted the soaring trend in mobile traffic and sales, indicating that people are on the move during this holiday weekend, further emphasizing the increasing prevalence of mobile commerce in the retail landscape.
(With Agency Inputs)
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