Survey Reveals 7 Out of 10 Indians View Gold as a Safe Asset

According to a survey report, seven out of 10 (70 per cent) Indians view gold as a safe asset that positively influences savings habits.

As per the Moneyview survey, "over 85 per cent of the 3,000 respondents consider gold a valuable asset for wealth preservation, with its intrinsic value and historical performance continuing to drive consumer confidence.".

Also according to the survey, investors, mostly aged 25-40 years invest in gold both physically and digitally as an integral part of long-term planning that will help them save for retirement and other long-term goals.
"70 per cent of the respondents said that the feeling or perception that gold is a safe asset has a positive influence on saving," the survey quoted.

Of late, the demand for gold has been fuelling investment in digital gold, which makes access to gold easy.

While adding to this, it further said that assured purity, insured storage, affordable investment due to availability of SIP options, and safety among others are some of the key drivers for digital gold investments across India, as reflected by the latest survey.

According to the survey data, "over 75 per cent of respondents under the age of 35 prefer digital gold to physical gold, citing its liquidity and convenience as major factors." Over 50 percent of the respondents believe that the ability to buy gold in fractional amounts through digital platforms is one of the most lucrative features driving them towards changing their investment habits. About 65% of the millennials preferred to have digital gold because of its ease of access and convenience.

"The low entry barriers, easy accessibility, and increased security make digital gold a very convenient and valuable proposition for modern investors," says Sushma Abburi, Chief Business Officer at Moneyview. "Digital gold is disrupting the way people invest in this age-old asset."