With the largest religious congregation on Earth - Maha Kumbh - set to begin in Prayagraj at the holy confluence of the revered Ganga, Yamuna and Saraswati rivers from Monday, it is anticipated to generate over Rs 4 lakh crore in trade in a significant boost to India's economy.
According to industry estimates, Maha Kumbh is likely to spur both nominal and real GDP by more than 1 per cent.
The Uttar Pradesh government expects nearly 40 crore visitors, domestic and international, to attend the event.
Government estimates that Maha Kumbh may generate Rs 2 lakh crore in trade if each of 40 crore visitors spends an average of Rs 5,000.
Industry estimates further say that the average expenditure per person could rise to even Rs 10,000 at the mega event, and the total economic impact could reach Rs 4 lakh crore.
Meanwhile, companies from India as well as abroad are fighting for space to showcase their presence during the 45-day event.
From fast-moving consumer goods (FMCG) to pharma sectors, from mobility providers to digital payments platforms, companies have loosened their marketing purse strings, and are set to spend more than Rs 3,000 crore on branding and marketing at Maha Kumbh, according to industry experts.
Public sector behemoth Steel Authority of India Limited (SAIL) has so far delivered about 45,000 tonnes of steel to the Maha Kumbh Mela 2025 construction site for multiple structures.
As per a statement issued by Maharatna firm, the supplied steel includes chequered plates, hot strip mill plates, mild steel plates, angles, and joists.
Prayagraj has undergone a major makeover ahead of the biggest congregation of the followers of Sanatan Dharma. More than 200 roads have been constructed and upgraded, ensuring seamless connectivity for millions of devotees likely to attend the grand spiritual gathering.
The roads have been beautified by placing over 3 lakh plants and 1 lakh horticultural samplings, enhancing their visual appeal.
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