Zomato food e-commerce platform chief executive officer, Deepinder Goyal has an interesting story to share about the nomenclature of his food delivery platform.
Deepinder recently appeared on the latest episode of the streaming sketch comedy show 'The Great Indian Kapil Show' with his wife Gia Goyal, along with businessman Narayana Murthy and his wife Sudha Murthy, who is the Rajya Sabha member.
At one point, the comedian-actor asked during the episode, "How was this platform named?" Kapil said, "We have heard potato, tomato, what is the meaning of Zomato? I saw an advertisement in which cricket-playing friends Harbhajan Singh and Sreesanth are fighting with each other. They are saying it is 'Zomato', they are saying it is 'Zomaato'. What is it brother? Where did the word Zomato come from in your mind?".
Talking of the same, Deepinder said, "This, 'tomato', 'tomaato', whatever you want to say, we had to keep that, dot com, we didn't get dot com. So we changed the alphabet and got Zomato, Zomato dot com. Okay. But I won't tell you whether it is Zomato or Zomaato".
Another instance from the episode is that Deepinder talked about the flirtatious push notifications of his app as well.
Kapil asked him why the notifications of their company are so flirty to which Deepinder replied, "A couple of times it happened that I typed for Gia, and I thought I'll send them a nice notification. But not much. Let me tell you what happened. Our marketing team is very young. They don't have any background in marketing. They are passionate people".
So, I briefed them on one day to make a relationship with the customer. Even I did not know what that meant. I do not have any marketing background. I read a book and it says make a relationship with the customer. I told them. They took me seriously.
Meanwhile, Kapil's show too has Sunil Grover, Krushna Abhishek, Kiku Sharda, Rajiv Thakur, and Archana Puran Singh. The new season promises to celebrate India and its rich culture with the superstars of the country.
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