'Chefling', an innovative do-it-yourself (DIY) cooking kit featuring all the essential ingredients for crafting delicious global dishes, has successfully secured a Rs 40 lakh investment deal with four prominent investors on the popular business reality show 'Shark Tank India' season 3.
Originating from Mumbai, 25-year-old entrepreneur Rounit Gambhir introduced Chefling with the aim of simplifying the preparation process of exotic cuisines, particularly targeting individuals with busy schedules.
Amidst the lockdown, Gambhir seized the opportunity to launch his product in Mumbai, offering consumers a personalized and affordable gourmet experience.
With a vision to democratize global cuisines in Indian households and promote Indian cuisine worldwide, Chefling currently offers DIY kits for Japanese (Sushi and Mochi), Mexican (Enchilada and Taco), and Italian (Lasagna) cuisines.
Highlighting the brand's progress, Gambhir stated, "Since its inception in August 2020, Chefling has sold over 5,000 kits nationwide, available through our official website."
He further projected a substantial market growth for the Indian DIY meal kit industry, aiming to make culinary experiences economical, convenient, and sustainable for consumers.
During his pitch on 'Shark Tank India 3', Gambhir sought Rs 40 lakh investment for a 10% equity stake in Chefling.
Impressed by Chefling's offerings, Anupam Mittal, the founder and CEO of Shaadi.com, complimented the sushi and expressed his gratitude for the tasting experience.
Gambhir's entrepreneurial journey, driven by the desire to overcome family business setbacks, culminated in Chefling's emergence as a culinary solution for aspiring home chefs, simplifying cooking processes and bringing joy to households.
The compelling pitch and unique brand concept captured the attention of shark investors Namita Thapar, Azhar Iqubal (Co-founder and CEO of Inshorts), Amit Jain (CEO and Co-founder of CarDekho Group), and Peyush Bansal (Co-founder and CEO of Lenskart).
Following negotiations, Chefling secured a Rs 40 lakh investment deal for a 16% equity stake from the sharks.
Reflecting on his experience on the show, Gambhir expressed gratitude for the opportunity to showcase Chefling's unique idea and connect with the right audience, marking a significant milestone in the brand's journey.
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