Apple has recently unveiled adjustments to iOS, Safari, and the App Store tailored for compliance with the Digital Markets Act (DMA) set to take effect in the European Union come March.
In a bid to enhance user experience while addressing privacy and security concerns arising from the DMA, Apple is introducing new controls, disclosures, and expanded protections. A pivotal revelation is the permission for third-party app stores on iOS, marking a significant shift. These modifications are slated to roll out with the release of iOS 17.4 in March.
The comprehensive changes encompass over 600 new APIs, augmented app analytics, provisions for alternative browser engines, and diverse options for processing app payments and distributing iOS apps. Apple is diligently incorporating safeguards across these alterations to mitigate, though not entirely eliminate, the potential risks introduced by the DMA to EU users.
Phil Schiller, Apple Fellow, affirmed the company's commitment to delivering an optimal and secure experience for EU users. "The changes we're announcing comply with the Digital Markets Act's requirements in the European Union, while helping to protect EU users from the unavoidable increased privacy and security threats this regulation brings," stated Schiller.
Developers will have the opportunity to explore the new tools and terms applicable to alternative app distribution and payment processing. Apple assures developers the option to maintain existing business terms if preferred.
The introduction of novel payment and app downloading options on iOS opens avenues for potential threats such as malware, fraud, scams, and the dissemination of illicit content. These capabilities are scheduled to be accessible to users across the 27 EU countries from March 2024 onwards.
To assist users in navigating these changes, Apple will provide additional resources in March, offering guidance on the altered user experience and best practices for addressing new risks associated with app downloads and payments outside the App Store.
In a global context, Apple has also unveiled new features for developers' apps, including options for streaming games and over 50 upcoming reports covering areas such as engagement, commerce, and app usage.
(With Agency Inputs)
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