It has been long-awaited and much-anticipated, but it finally happened. Esports have come to India! Esports is now a main event. In 2021, some referrer to Esports as “a sleeping giant.” In 2019, there were roughly 17 million viewers of Esports in India. By 2022, that number has grown to 25 million views. That is impressive. Esports is showing no signs of slowing down. If the trend continues at this rate, Statistical estimates India will reach a staggering 85 million viewers by 2025. The fact that these Esport events take place on more than 20 platforms means India is the fastest Esports market in the world. Some of the most popular games currently include:
● DOTA 2
● Hearthstone
● FiFi 22
● Street Fighter V
● League of Legend
Technology
Esports gaming is rapidly progressing. They are taking complete advantage of cutting-edge developments in technology, high-end internet service, software, and cloud technology. In the Indian scenario, there is an explosive growth of gamers in this industry with creative and engaging content being an important aspect of the system. While new game development is a continual and necessary focus. Developers cannot overlook the successful games, with huge followings that are now available. It is usually these games that are battled in tournaments, by highly skilled, professional gamers.
The most popular languages in streaming in India are Hindi and Tamil. Game content is now penetrating well beyond Tier II, and Tier III locations. Combined with growing content, and a strong loyalty to game creators we are seeing a firm level of engagement. The classified gaming ecosystem is steadily on the rise.
Why The Pull?
Egames are thought provoking, challenging, and ever changing. But, current players have an attention span that is shorter than that of yesteryear's millennials Current gamers want social interaction and dynamic action.
This is changing the way Esports is marketing their product. Where millennials were drawn to perks like loyalty rewards, generation x wants the freedom to play with anything they want and anywhere they want. In a word. Esports has evolved to more than just a game. It is a social community in a face-paced world. Savvy marketing companies have already reached the conclusion that they are dealing with two very different types of people. Each is in the current mix and neither can be avoided.
