Snapchat's music partners include Universal Music Group, Warner Music Group, MERLIN Members, Sony Music Publishing, Universal Music Publishing Group, Warner Chappell, Kobalt, BMG, NMPA members, DistroKid, and thousands of individual songwriters/music publishers.
The app has over 200 million users who engage with augmented reality every day and it's now expanding the music experience for their customer base. Snapchat has added sounds into the AR Lenses available in the Lens Carousel.
"Sony Music has leveraged Snapa¿s powerful AR capabilities over the past few years to share new music with Snapchatters around the globe, and those experiences have had incredible reach," the firm said in a statement.
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The partnered Lenses with Sony Music artistes include Calvin Harris and Rag'n'Bone Man's 'Giant', which resulted in 90 million creations and 1 billion views; and G-Eazy and Halsey's 'Him and I', which resulted in 61 million creations and 750 million views.
Since launching the Sounds tool last year, videos created with music from Sounds on Snapchat have collectively resulted in nearly 1.2 billion videos created and nearly 77 billion views.
Snap also announced a strategic partnership with India's homegrown e-commerce marketplace, Flipkart, to develop innovative AR experiences for eCommerce. Through this partnership, shoppers will be able to begin their shopping and e-Commerce engagement journey through Snapchat AR, making the process easy from the comfort of their homes, the company claimed.
Last month, the firm announced that it has reached 100 million monthly users in India.
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The company virtually hosted the second edition of 'Snap in India' to celebrate Snap's growing community of Indian partners, creators, brands, storytellers and Snapchatters.