Samsung has emerged victorious in the battle for the top spot in the smartphone market, overtaking Apple in the first quarter (Q1) of 2024, as per preliminary data from global research firm IDC released on Monday.
According to reports from the DPA news agency, global smartphone shipments saw a notable uptick of 7.8 per cent year-over-year, reaching 289.4 million units during the first quarter of 2024, as stated by IDC.
"While challenges persist in various markets on the macroeconomic front, the consecutive growth in shipments for the third quarter underscores a promising trajectory towards recovery," noted the report.
Samsung outpaced its competitors by selling 60.1 million smartphones in the last quarter, while Apple followed closely with 50.1 million iPhones sold, cementing their market shares at 20.8 per cent and 17.3 per cent, respectively.
Ryan Reith, group vice president at IDC's Worldwide Mobility and Consumer Device Trackers, remarked, "The ongoing recovery in the smartphone sector is fostering optimism among major brands. As predicted, Samsung has reclaimed its leadership position in the first quarter after Apple's brief reign at the end of 2023."
Xiaomi, Transsion, and OPPO secured spots in the top five companies, with China's Xiaomi making a strong comeback from previous declines and Transsion showing robust growth in international markets.
"The smartphone landscape is evolving, having weathered the challenges of the past two years. Xiaomi's resurgence and Transsion's consistent presence in the top ranks reflect this transformation," stated Nabila Popal, research director at IDC's Worldwide Tracker team.
"Despite experiencing negative growth in the first quarter, Samsung appears to be in a more resilient position compared to recent periods," Popal added, highlighting the shifting dynamics within the market.
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