A recent Pew Research Center report delves into the social media habits of American teens aged 13 to 17. YouTube emerges as the primary platform, with roughly 70% visiting daily, including 16% with near-constant engagement. TikTok, Snapchat, and Instagram closely follow in popularity.
Surveying nearly 1,500 US teens, results show TikTok as the choice for 63%, Snapchat for 60%, and Instagram for 59%. Among older teens (15 to 17), these figures rise to around 70%.
Significantly, Facebook and Twitter witness considerable declines in teen usage compared to a decade ago. Facebook's user base dropped from 71% in 2014-2015 to 33% today, while Twitter's decline, though less steep, remains noticeable.
Gender disparities highlight higher constant usage among teen girls than boys on TikTok (22% vs. 12%) and Snapchat (17% vs. 12%). Older teens exhibit more extensive platform usage than younger peers across Instagram, Snapchat, Facebook, Twitter, TikTok, and Reddit, showcasing notable variations between age brackets.
Key Points:
1. A recent Pew Research Center study highlighted that approximately 70% of teenagers visit YouTube daily, with 16% stating they're almost constantly on the platform, affirming its dominance among teens.
2. YouTube ranked as the primary platform for teens, followed by TikTok, Snapchat, and Instagram, based on responses from nearly 1,500 US teens aged 13 to 17 surveyed between September and October 2023.
3. TikTok, Snapchat, and Instagram were popular among the majority of teens, with usage increasing among older teens (aged 15 to 17), constituting around 70% for these platforms.
4. Facebook and Twitter experienced declining teen usage over the past decade, with Facebook dropping from 71% to 33% in teen users. Twitter's decrease was less pronounced but noticeable.
5. Gender differences emerged, showcasing that teen girls were more inclined than boys to report almost constant usage of TikTok and Snapchat, while older teens displayed a higher tendency to use various social platforms compared to younger teens.
(With Agency Inputs)
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