People often get emotional when they try Vision Pro for first time, says Tim Cook

For Apple CEO Tim Cook, the new Vision Pro virtual reality headset is going to have deep effects on people. "People are often emotional the first time they try it," he said.

His comments came after Apple received one of the most coveted Black Pencils at the D&AD Awards, the pinnacle of creative industry awards, for its design of the visionOS operating system used in the Vision Pro headset.

Cook made a post on X, the social media platform, celebrating the Apple Design Team's win of this prestigious award:.

"Apple Vision Pro was made possible by years of breakthroughs from our design and engineering teams. The result is so profound that people are often emotional the first time they try it. I’ve seen it firsthand,” he wrote. he shared.

The post garnered numerous congratulatory messages from the public.

One user commented, “Congratulations on creating yet another generation-defining product. I use mine for multiple hours every single day, for work and play. It’s honestly astonishing to me that, yet again, Apple has successfully redefined the human-machine interface for the next generation of products. Great work."

Another user expressed, “Thank you for this amazing technology! And congratulations on winning the award Tim."

Apple officially launched Vision Pro in the US on February 2, with a starting price of $3,500.