Apple iPhone 15 Emerges as Best-Selling Smartphone Worldwide in Q3 2024

According to a report filed on Thursday, the Apple iPhone 15 has become the best-selling smartphone in the third quarter of this year, followed by iPhone 15 Pro Max and iPhone 15 Pro.

Samsung maintained the biggest presence on the global top-10 best-selling smartphones list with five spots, followed by Apple with four and Xiaomi with one, based on the Counterpoint Research's Global Handset Model Sales Tracker.

While Apple's share of the top-10 list has declined a tad, Samsung's share is rising to ensure that the combined market share of the top 10 smartphones remains at around 19%.

"Consumers' increasing appetite for premium handsets is slowly bridging the gap between the sales of the base version and Pro version of the iPhone," the report said.

Notably, the Pro variants comprised half of total iPhone sales for the first time in a third quarter in Q3. That change is allowing it to sell more high-value devices.

"For the first time in a third quarter since 2018, a Galaxy S series variant entered the top 10. The top 10 models captured 19 per cent of the global smartphone market's sales in Q3 2024," the report mentioned.
Consumers are choosing the new iPhones in emerging markets, which further contributes to the higher-value sales of Apple.

Such a trend is supported by the attractive financing schemes and trade-in offers that make new iPhones significantly more accessible for a much broader income bracket.

Samsung Galaxy S24 spent third consecutive quarter in the top 10. Moreover, for the first time in a third quarter since 2018, a variant of the Galaxy S series entered the top 10.

This will ensure them the continued dominance of rankings, so Apple and Samsung are further strengthening their premium positioning with Apple Intelligence and Galaxy AI, according to a report. Both brands use GenAI as a demarcating factor in the premium segment.