American tech giant Apple on Tuesday launched a series of new products, ranging from iPhones to iPads and even a new smartwatch. The event was highly anticipated and garnered a lot of speculation on what the lineup could look like beforehand.
The California based company unveiled a new edition of iPhones, ranging from the handy and budget iPhone 13 mini to the most expensive and largest iPhone13 Pro Max.
Apple also updated its iPad lineup with the addition of iPad and iPad mini, bringing the highly successful lineup to the newer generation with upgraded specs.
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Moreover, Apple unveiled the Apple Watch Series 7 with a larger display and several new features. The event was hosted virtually for the second year straight and was live-streamed on the company’s official website.
Executives such as Jeff Williams, Apple's chief operating officer and CEO Tim Cook presented the lineup to millions of viewers online.
Here are all the details from the 2021 Apple Event:
First off, the most anticipated device of the year, iPhone 13 was launched in 4 different variants. Resembling last years’ design, the changes were made in a subtle manner. Even the prices of all the new iPhones have been kept same as the last years’ lineup. The iPhone 13 and 13 mini starts from Rs 69,900 and Rs 79,900 respectively. The notch is 20 per cent smaller, and the new Super Retina XDR display is 28 per cent brighter with 1200 nits peak brightness. They also sport a new A15 Bionic chipset behind the back, which Apple says is up to 50 per cent faster than the leading rival chips and offers up to 30 per cent better graphical performance.
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Meanwhile, the iPhone 13 Pro and Pro Max starts from Rs 1,19,900 and Rs 1,29,900 respectively. Both the phones come with an all-new Super Retina XDR display with ProMotion, an all-new Wide camera with a larger sensor with 1.9 um pixels for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos.
For the iPad lineup, Apple revealed two updates, the iPad and the iPad mini. The Wi-Fi models of iPad, in silver and space grey finishes, will be available at a starting price of $329 and Wi-Fi + Cellular models from $459 in the US. Both the new iPad and iPad mini come with 64GB and 256GB storage options. Apple Pencil (1st generation) is available for purchase separately, for $99, and is compatible with the iPad. The iPad mini, with an 8.3-inch Liquid Retina display featuring the brand new A15 Bionic chip, delivers up to 80 per cent faster performance than the previous generation. Moreover, the iPad mini will get the Touch ID feature, installed right on its power button.
Apple Watch Series 7 will start at $399, Watch SE starts at $279 and Watch Series 3 starts at $199 in the US. The watches are available to order from apple.com/store and the Apple Store app, with availability in stores beginning September 16. The Apple Watch Series 7 features a re-engineered Always-On Retina display with significantly more screen area and thinner borders. It is available in 41mm and 45mm sizes and provides 18-hour battery life on a single charge and 33 per cent faster charging compared with Apple Watch Series 6.
