Amazon India Achieves Record 140 Crore Customer Visits, Over 85% from Non-Metro Cities

A great example of the growing rural consumption, Amazon India announced that it has seen 140 crore customer visits over the course of its month-long festive sales, a first time ever, where over 85 per cent came from non-metros.

Nearly 70 percent of the sellers participating came from tier 2 and beyond cities, and the e-commerce giant also saw its highest-ever number of sellers (from tier 2 and 3 cities) receive a sale compared to the festive season last year.

According to the online marketplace, during the 'Amazon's Great Indian Festival 2024, it delivered three crore products to Prime members across the country within either the same or next-day -26 per cent compared to previous year.

"There are bigger opportunities that really unlock much greater value, and this is what motivates me to create all these. We are a company focused on creating possibilities for a lot of us in terms of customers and sellers," said Saurabh Srivastava, Vice President–Categories, Amazon India.

According to reports, through festive sales, sellers more than 70 per cent of whom had revenues over Rs 1 crore compared with the same period last year saw their sales increase more than by that much. More than 1,000 units are sold every minute in this event according to the company, during which small and medium businesses, women entrepreneurs, weavers, and artisans will participate.

"Over 4,500 sellers saw a 10X spike, over 7,000 saw a 5X spike, and over 13,000 saw a 2X spike in sales as against last year's event," added Amazon India.

The push for big-ticket buys has been driven by EMIs. One in four electronics goods sales - everything from a mobile phone to a washing machine - now come with an EMI option. Of these, four out of five are No Cost EMIs, and these increased 45% during the year. In absolute numbers, EMI adoption jumped 25% in the year, e-commerce giant said.

Highest YoY growth (all prices categories in volume) went into premium segment ( Rs. 30,000 or above) driven primarily through a wide range of options available, great deal with varied payment options at large. Tier 2 cities and beyond contributed above 70 per cent.

More than 50% of TV purchases were seen from tier 2 and 3 cities. Large appliance demand grew by 25 per cent from tier 2 cities, with air conditioners and refrigerators being the top preference.