The 17th installment of the IPL has set new records in terms of viewership on its opening day, as confirmed by the host broadcaster. Disney Star, the official broadcaster, reported an astounding 16.8 crore individuals tuned in to witness the captivating ceremony and the thrilling match.
Additionally, the opening day saw a remarkable watch-time of 1276 crore minutes, marking the highest-ever recorded for the inaugural day of any IPL season. Moreover, the 17th season witnessed an unprecedented peak TV concurrency, with 6.1 crore viewers concurrently tuned in to the Disney Star network.
In an exciting inaugural match on March 22 in Chennai, the defending champions Chennai Super Kings secured a victory over Royal Challengers Bengaluru by six wickets, setting a promising tone for the ongoing IPL season.
A spokesperson from Star Sports expressed gratitude for the overwhelming support from fans and partners, attributing the success to their commitment to serving fans and the extensive initiatives undertaken to promote cricket and the IPL. They emphasized the power of live cricket in uniting TV audiences and pledged to continue enhancing the magic of this globally renowned sporting event.
The remarkable viewership on the opening day follows a series of pre-season programs that garnered over 24.5 crore viewers in the week leading up to the tournament, showcasing the immense anticipation and excitement surrounding the IPL.
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