In a spectacular celebration that seamlessly blended the ongoing ICC Men's Cricket World Cup and the festive spirit of Diwali, the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI) orchestrated a mesmerizing 3D projection showcase on the historic Gateway of India on Friday night.
During the two-minute projection, some of the most remarkable moments from the current Cricket World Cup 2023 were brought to life through an extraordinary display of light and sound, as detailed in the ICC's release on Friday. The special event served as a platform to showcase the brand campaign for the Men's Cricket World Cup, titled "It Takes One Day," in a unique and captivating manner.
The projection ingeniously curated select images capturing epic moments from the ongoing World Cup, seamlessly intertwined with the symbolism of Navarasa. These Navarasa symbols were reimagined within the context of cricket, offering a portrayal of the diverse emotions experienced by cricket enthusiasts as they immerse themselves in the drama and excitement of a World Cup match.
With the use of 40,000 state-of-the-art lumen projectors, the showcase masterfully combined technology and emotive storytelling, creating a must-see experience for cricket fans worldwide. This projection served as a vibrant celebration of the cricketing excellence witnessed in the ongoing Cricket World Cup.
Sir Viv Richards, the legendary West Indies cricketer and Ambassador for the ICC Men's Cricket World Cup 2023, expressed his elation at witnessing the grandeur of these celebrations. The event not only encapsulated the thrill of the tournament but also added a festive touch, creating an unforgettable spectacle for cricket enthusiasts globally.
“Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols," he was quoted as saying by the ICC in its statement.
“There has been enthralling cricket on a show for all fans to experience a range of emotions and I can’t wait to see what the remaining games have in store for everyone,” he added.
(With Agency Inputs)
ALSO READ | Virat Kohli's Approach: I Practice Shots to Score Runs and Secure Wins for the Team
ALSO READ | Men's ODI World Cup: Shami slams former Pakistan player over "DRS manipulation" claims
