The Bharatiya Janata Party (BJP) is intensifying efforts to make a significant impact on the youth, specifically targeting those aged between 18 and 23 years, in the upcoming 2024 Lok Sabha elections. With a considerable number of first-time voters in this age group, the BJP believes it's crucial to convey the difference between the Congress and Modi governments to these young voters.
These voters, who were ineligible to vote in the 2019 Lok Sabha elections, will now play a role in shaping the political landscape in 2024. The BJP aims to connect with these youth, who have not experienced the governance of Congress and have grown up during the tenure of the Modi government.
The party is running extensive campaigns not only in educational institutions but also on popular social networking sites to engage with the youth. Recognizing the significance of this demographic, the BJP aims to secure 50% of the votes in the upcoming elections.
The responsibility of connecting with these new voters has been assigned to the Youth Morcha, with Sunil Bansal appointed as its head. The BJP plans to connect over one crore new voters through various initiatives, including a digital campaign, the 'Namo Navmatdata Registration Portal,' and a toll-free number for voter registration.
To mark National Voters' Day on January 25, the party plans to organize the 'Namo Navmatdata Sammelan' at 5,000 locations across the country, aiming to bring together one thousand new voters at each location. The BJP intends to highlight the differences between the Congress and Modi governments, emphasizing the vision of a developed India and encouraging these new voters to participate in the electoral process in 2024.
(With Agency Inputs)
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