Bollywood star couple Riteish and Genelia Deshmukh's plant-based vegan food brand Imagine Meat's two products are among the winners of the PETA India Vegan Food Awards.
The plant-based 'chicken nuggets' and 'the Happy Bugs', have won the award for the Best Vegan Meat in the 2021 PETA India Vegan Food Awards. The eateries were developed under their vegan food brand Imagine Meat label. The Deshmukhs have been supporting the vegan diet campaign by PETA, a global animal rights organization.
The award show was planned by PETA, ahead of World Vegan Day (November 1) and World Vegan Month. 75 per cent Indian are unable to digest milk properly and 63 per cent of Indians are inclined to replace meats with plant-based options, according to a statement issued by PETA.
"From creamy, dairy-free chocolate ice-cream to meat-free chicken, all these innovative foods are making it easy for people to pamper their taste buds without harming animals," says PETA India's vegan foods and nutrition specialist, Dr Kiran Ahuja.
The other winners ranged from Sofit soy milk (endorsed by John Abraham) to Haldiram's 'soan papdi', besides a vegan cheese, mayonnaise and even ghee. The online store Vegan Dukan was also among the honorees.