Maison Margiela Fragrances, in collaboration with Global SS Beauty Brands Ltd., its exclusive distributor in India, has unveiled its inaugural fragrance pop-up store in Mumbai at Jio World Drive. This new pop-up destination presents the complete line-up of the brand's iconic REPLICA perfume collection, alongside a curated selection of home fragrance and bath and body products.
Step into an ambiance of sophistication and luxury, designed to evoke memories through a delightful blend of scents and visual narratives. Adorned in a sleek off-white interior, the minimalist space features pastel-colored acrylic tubes suspended overhead, creating an artistic pearlescent rainbow effect.
Upon entering the pop-up store, visitors are greeted by a captivating display of 15 REPLICA fragrances on an island pedestal, inviting them to embark on a personal journey of memory-evocation. A meticulously arranged REPLICA discovery wall showcases the iconic fragrance range, with each scent accompanied by a visual representation of the associated memory or emotion. This immersive experience allows shoppers to nostalgically reconnect with significant moments, feelings, or periods in time, either individually or with loved ones.
Adjacent to the discovery wall is the home fragrance and bath and body section, offering a range of candles, room sprays, shower gels, body lotions, and hand creams to enhance the fragrance lifestyle in both living spaces and personal grooming routines.
Additionally, shoppers have the opportunity to "immortalize" their favorite memories by receiving a complimentary photo print-out, which can be placed inside a specially designed fragrance cotton pouch at the personalized area within the boutique. This unique service is offered with every purchase of a 100ml REPLICA perfume bottle.
Experience the indulgence and comfort of the REPLICA bath and body collection, crafted with premium ingredients and presented in Maison Margiela's signature stitch packaging. Available in shower gel, body lotion, and hand cream variants, such as the beloved Lazy Sunday Morning, these products offer a luxurious way to relive cherished memories throughout the day.
Biju Kassim, Customer Care Associate and CEO Beauty at Shoppers Stop, expressed pride in the partnership, stating, "Global SS Beauty Brands Ltd. is honored to be part of Maison Margiela Fragrances' debut in India, delivering a world-class fragrance and lifestyle experience to Mumbai. The Maison Margiela Fragrances pop-up store promises to be a haven for those seeking a sensory journey and personalized fragrance exploration."
Join GSSBB and Maison Margiela on an immersive journey of scent exploration and visual storytelling at THE pop-up store in Jio World Drive. The new Maison Margiela fragrance pop-up store is located outside Tira Store and operates from 11 am to 10 pm daily.
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