Treading on his Make in India and AatmaNirbhar Bharat, Prime Minister Narendra Modi, on Monday called to support local businesses this festive season, backing Union Minister Smriti Irani’s tweet on the issue.
The Prime Minister also attached a tweet by Union textile minister Smriti Irani where she posted an audio visual, urging Indians to buy local products this Diwali. The video makes a strong pitch for buying local handicrafts and local sweets this time around.
Irani had tweeted, "Help local craftsmen and businesses to prosper & support Local for Vocal' movement for an AatmaNirbhar Bharat' as envisaged by PM Narendra Modi Ji."
A slew of top BJP leaders, including Union Home Minister Amit Shah and BJP President J.P. Nadda, too have urged people to buy local goods this Diwali. Celebrities like Aditi Rao Haydari and Raveena Random too have joined this online movement.