Netflix’s super hit Korean series Squid Games has left HBO’s iconic drama Game Of Thrones behind on Youtube, with a staggering 17 billion views across a spectrum of long and short-form videos as per the content analytics firm Vobile.
The viewership consists of various kind of video content such as official trailers and clips from the series, fan recreations of iconic moments, real-world challenges inspired by the plot, and even narration of user-generated video games based on the property which are found on services like Roblox, stated by a report “Variety”.
"In 10 years looking at YouTube, we've never seen anything quite like this,"Jared Naylor vice president of audience development in Vobile told ‘Variety’.
Vobile is the company which identifies and analyses the way the intellectual property is shared and co-opted in the digital market.
Also read| Yash Raj Films to enter OTT space with Rs 500 cr war chest
Vobile estimates that the 17 billion views have come from 129,000 uploaded videos, including traditional long-form YouTube clips and their recently-launched TikTok competitor YouTube Shorts. Those videos also count 533 million engagements (likes, dislikes and comments).
Compared with these phenomenal numbers, 'Game of Thrones', which had a decade to amass its fan army as opposed to the roughly eight weeks 'Squid Game' has been in play, attracted 16.9 billion views from 420,000 uploaded videos, and an estimated 233 million engagements.
