In the face of widespread criticism over the alleged fabrication of her 'death' from cervical cancer, controversial model and actress Poonam Pandey remains unyielding, using her latest Instagram post to deliver a defiant message: "Kill me, crucify me, hate me, but save someone you love."
The marketing agency Schbang, responsible for the campaign in collaboration with Pandey, issued an apology acknowledging the backlash. The statement read, "Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly."
The statement addressed the controversial nature of the campaign, explaining, "Our actions were driven by a singular mission -- to elevate awareness about Cervical Cancer. In 2022, India registered 123,907 Cervical Cancer cases and 77,348 deaths."
Highlighting Poonam Pandey's personal connection to the cause, the agency emphasized, "Many of you may be unaware but Poonam's own mother has bravely battled Cancer." The statement stressed the importance of prevention and awareness, especially with the availability of a vaccine.
The agency defended its approach, stating, "This is the first time in the history of this country that the words 'Cervical Cancer' have appeared in 1000+ Headlines." Despite expressing regret for any distress caused, the agency maintained that if the initiative results in spreading awareness and preventing deaths, it would be considered a meaningful impact.
The controversy arose from what some perceived as a cheap PR stunt, prompting a public debate about the approach taken by Poonam Pandey and the associated marketing agency.
(With Agency Inputs)