Actress Nora Fatehi, who portrays the role of an influencer in the upcoming theatrical release 'Crakk', believes that we are currently living in the era of influencers.
During the trailer launch event of 'Crakk' at a multiplex in Mumbai's Andheri area, Nora Fatehi and the rest of the star cast shared their insights with the media. Speaking about influencers on social media, Nora expressed that becoming an influencer requires significant effort, but it's a rewarding career choice due to its financial prospects and flexibility.
With the rise of social media platforms and the widespread availability of high-speed internet, content creation has undergone a significant transformation. Features like Reels have not only empowered influencers and digital content creators but have also contributed to India's creative economy by enabling creators to connect with their audience more effectively.
Nora remarked, "It's undeniably the era of influencers. Nowadays, every youngster aspires to become an influencer, recognizing it as a legitimate profession that offers substantial earning potential. However, being an influencer isn't easy. It demands a unique personality that resonates with the audience. In 'Crakk', my character, Alia, brings a distinctive dimension to the narrative with her individuality."
'Crakk', produced by Vidyut Jammwal & Action Hero Films, and written and directed by Aditya Datt, is scheduled to hit theaters on February 23, 2024. As the film delves into the intricacies of influencer culture, it promises to offer audiences a compelling cinematic experience.
(With Agency Inputs)
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