Walmart on Thursday announced the launch of some of the most popular Indian brands of snacks and sweets in its select US stores for the convenience of the Indian American population.
However, brands include Good Day cookies and classic Milk Rusk from Britannia and Bikano's two festive packs, Abhinandan and Shahi Nazrana that have sweets such as Soan Papdi and Gulab Jamun.
Regal Kitchen and VAHDAM are well-known brands that the firm would be selling to Walmart US. Jayanti Spices and Hyfun Foods have their products manufactured under Walmart's Great Value brand.
Together, they will offer a wide range of popular snacks and food items to Walmart's U.S. customers. The product portfolio includes offerings to target the Diwali celebrations and additional staples seen on American pantry shelves. Included in the list are premium tea, ready-to-eat and frozen foods, traditional snacks, spices, and festive packs, the Arkansas-based company said.
"Walmart is dedicated to offering the customers the kind of wide-ranging differentiation and diversity in its offerings," said Andrea Albright, executive vice president, Sourcing at Walmart.
"As part of our commitment to increase exports from India to $10 billion a year by 2027, we are excited to bring a taste of India's rich culture and traditions to our customers in the US during the holiday season and beyond," she added.
While Walmart continues to expand the assortment of products it sources from India, an area where its priority sits at a place of high significant requirement is in food, driven by growing demand and consumer interest in the U.S. and globally. Walmart serves more than 255 million customers and members worldwide every week. It sources from a variety of geographies to give customers access to products they want or need at any point in time, the company said.
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