Amazon launches online grocery store Amazon Fresh in India

The new grocery delivery service of Amazon will offer the customers unbeatable savings and a wide range of products to choose from, said the e-commerce giant. It also added that Amazon Fresh services will be available in more than 300 cities across India with fast and convenient delivery options.

Leading e-commerce brand Amazon on Friday said that it has integrated the grocery stores Fresh and Pantry into a single unified store called Amazon Fresh in India.

The new grocery delivery service of Amazon will offer the customers unbeatable savings and a wide range of products to choose from, said the e-commerce giant.

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It also added that Amazon Fresh services will be available in more than 300 cities across India with fast and convenient delivery options.

Amazon had initially announced in February that only some selected cities will have integrated Amazon Fresh stores.

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"This launch has allowed us to simplify the shopping experience for groceries via our dedicated Amazon Fresh app-in-app experience, and sets us up to deliver many new features and enhancements in the coming months. Apart from offering great savings, Amazon Fresh will also reduce barriers to grocery shopping online," said Siddharth Nambiar, director, category management, Amazon India.

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"With this new launch, all items will get delivered in a single convenient shipment delivered between 1-3 days depending on the customer's location," he informed.

Nearly 65 per cent of orders and over 85 per cent of new customers on Amazon.in are from tier 2 and 3 cities.

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"In top cities such as Bhubaneshwar, Patna, and Lucknow, we've seen a lot of adoption for online grocery shopping post pandemic. We will continue to build on our presence and quality of service in these cities to further accelerate new customer adoption," said Nambiar.

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Customers will now get an upgraded shopping experience with a dedicated app-in-app for grocery.

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