On the occasion of the momentous inauguration of the Ram Mandir in Ayodhya on January 22, ITC's Agarbatti brand, Mangaldeep, is actively participating in the celebrations and contributing to the event. Mangaldeep has collaborated with the Shri Ram Janmbhoomi Teerth Kshetra for various initiatives, including the Nutan Vigrah Pran Prathisthra of Shri Ram Lallaji.
As part of this association, Mangaldeep has donated its flagship "Mangaldeep 3 in 1 Dhoop" for six months from the temple's opening date. This gesture aims to support the daily puja rituals of the pandits, ensuring a seamless and aromatic devotional experience.
During the inauguration, Mangaldeep will enhance the spiritual experience for devotees by installing a unique "Khushboo Path" within the temple premises. This fragrant corridor, adorned with 5 feet tall agarbattis, will diffuse the auspicious fragrance of Mangaldeep agarbatti, providing visitors with a truly uplifting and spiritual experience.
Additionally, two agarbatti stands have been installed at 'Ram Ki Phedi' for devotees to light incense sticks and offer their prayers to Lord Ram. Mangaldeep has also provided platforms for Pujaris at river ghats, as well as pooja outlets, hawker setups, and umbrellas for shade in the markets of Ayodhya.
To manage large crowds and ensure a smooth flow of devotees, Mangaldeep will provide 300 barricades at the main temple and over 100 barricades at the temple entrance.
Gaurav Tayal, Chief Executive of ITC's Agarbatti Business, expressed Mangaldeep's honor to be a part of this historic and sacred event. The brand is committed to ensuring a harmonious and enriching experience for all participants in the festivities of the Ayodhya Lord Ram Temple.
In addition to these initiatives, Mangaldeep initiated the "Mangal Aarambh" campaign, empowering and training key stakeholders in Ayodhya, including priests, shopkeepers, and hotel owners. Through multiple rounds of sessions, 490 participants were trained to become proficient guides, pujaris, hawkers, and caretakers, contributing to a positive and enriching experience for visitors to Ayodhya.
(With Agency Inputs)
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