Khadi Village Industries Corporation launches khadi footwear, eyes Rs 1,000 crore market share

With the focus on Rs 50,000 crore footwear market in India, Khadi Village Industries Corporation (KVIC) on Wednesday launched a range of footwear made of khadi fabric on Wednesday and said that it targets a Rs 1,000-crore market share in its first year.

Speaking at the launch, MSME Minister Nitin Gadkari said, "Global footwear industry is valued at Rs 1.45 lakh crore. KVIC will generate immense demand for khadi footwear with its range of products."

"Khadi footwear is a unique product. International quality and use of fine fabric like Patola silk, Banarasi silk, cotton, and denim will attract youngsters who can purchase it online. This footwear is cost-effective," Gadkari said.

KVIC launches khadi footwear: Key points

• The footwear range for both men and women was launched by MSME Minister Nitin Gadkari, Minister of State for MSME Pratap Chandra Sarangi, and KVIC Chairman Vinai Saxena.

 

• According to Pratap Sarangi, khadi footwear was not only environment- and skin-friendly but also reflected the hard work of artisans put in to make fabric for these footwear.

 

• The KVIC Chairman Vinai Saxena said of the footwear market worth Rs 50,000 crore in India, it planned to bag a market share of at least Rs 1,000 crore in the first year.

 

• The chairman informed that these footwear will be sold online through the KVIC website.

 

• The khadi footwear price ranges from Rs 1,100 to Rs 3,300 per pair.