The Indian tablet market saw stunning growth in 2024, with shipments totaling 5.73 million units—a whopping 42.8% year-over-year increase from the previous year, as per a report published on Wednesday.
According to figures from IDC's 'Worldwide Quarterly Personal Computing Device Tracker,' both slate and detachable tablets were major contributors to this growth, registering year-over-year (YoY) growth of 30% and 47.2%, respectively.
The consumer segment continued its growth, increasing by 19.2% YoY. This was mainly driven by attractive online discounts, promotional prices, and cashback offers that lured consumers.
While entry-level tablets remained the market leaders, with more than 60% of total shipments, the average selling price (ASP) in the consumer segment increased—from $309 in FY2023 to $336 in FY2024.
The commercial segment grew faster than consumers, achieving a whopping 69.7% YoY growth. This was fueled mostly by a record 104.5% increase in demand for tablets in schools, under government-sponsored education programs. The very large business (VLB) segment, on the other hand, declined by 9.9% YoY.
With Android tablets having better cameras, more frequent software upgrades and improved app integration, they are becoming the go-to device for light productivity and entertainment, and are gaining a segment of PC consumers," said Priyansh Tiwari, research analyst at IDC India and South Asia.
Samsung dominated the Indian tablet market in 2024, commanding a strong 42.6% total market share. The brand was the leader in both the commercial and consumer segments, with respective shares of 51.1% and 32.1%.
Acer occupied the second position with a market share of 18.7%, followed by Apple in the third position with 11%. Apple too experienced high growth in both segments, with a growth of 45.3% in the commercial segment and 4.7% growth in the consumer segment.
Xiaomi and Lenovo are joint fourth at 9% market share. Lenovo recorded a YoY increase of 18.6% in the consumer category, whereas Xiaomi was one of the top brands with 101.7% YoY growth in the tablet shipments. Aggressive channel expansion both offline and online combined with new products resulted in an increased market presence of the company.
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