India is emerging as the top investment destination for global family offices, significantly outpacing China, according to the latest 2025 Global Family Office report released by UBS.
The study reveals that 28% of family offices plan to increase their investments in India over the coming year, while 18% intend to boost their exposure to China. This trend reflects India's strong macroeconomic fundamentals and solid domestic growth prospects.
The report further highlighted that Middle Eastern-based family offices are most likely to increase their exposure to India, followed by their European counterparts.
UBS aggregated research from 317 family offices globally in the report. The 317 families, whose average net worth is $2.7 billion, manage $1.1 billion apiece through their family offices.
"One of the major changes seen in this year's survey is a rising inclination for equities in advanced markets, possibly fueled by the need to access structural growth potential," the report stated.
There has also been a seen increase in allocations to private debt, perhaps seeking higher returns. Some respondents reported intentions to increase their investments in developed market fixed income as a diversification strategy in their portfolios.
The report also went on to include, "Family offices are likeliest to have well-defined investment strategies for industries like healthcare, medicine, and electrification. Meanwhile, there is increasing interest in new and emerging technologies, with interest both in public markets and private markets."
On the business side, family offices anticipate to utilize generative artificial intelligence (AI) for the most part to perform such activities as financial reporting, data visualization, and analysis of text within the next half decade.
A report made public last month separated from the group to find that the number of single-family offices in the Asia Pacific has ballooned to 2,290 — a 28% jump from 2019. The number is expected to rise by 40% to 3,200 by 2030, and it could soon overtake North America. India is seeing the same pattern.
Through a white paper by Lighthouse Canton, an international investment group, increased numbers of ultra-high-net-worth individuals and successful start-up entrepreneurs in India are fuelling a swift movement toward organized family office setups for succession planning and wealth management.
Actually, the count of family offices in India has increased almost seven times in six years — from a mere 45 in 2018 to almost 300 in 2024. This growth is being driven by the strong startup ecosystem as well as the passing on of generational wealth, which is encouraging more families to embrace institutional-level investment structures and governance models.
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